Trevor Simpson
Professional Summary
I can be described as a positive, creative, and data-driven marketing professional. My peers often commend my ability to blend creativity with strategy, consistently driving brand visibility and engagement. With a strong foundation in social media strategy, ABM content, and event management within SaaS and B2B markets, I’m known for my innovative approach to generating leads and delivering measurable results.
Skills
Social Media Management | Event Planning/Execution | Content Creation | SEO | ABM Campaigns | Copywriting | Email Marketing | Landing Page Creation | Market Research | Social Analytics | Graphic Design | White Pages | One-Pager Creation
Tools
HubSpot | Adobe Suite | Canva | Sprout Social | HootSuite | Excel | Powerpoint | Google Analytics | Vimeo | Social Media Platforms (LinkedIn, X, TikTok, Instagram, YouTube, Threads, Facebook)
Work Experience
First Insight, Inc.
Marketing Manager, Social Media & Events, February 2022 - Present
Oversee the strategy, management, and implementation of event and social media strategy for First Insight, Inc.
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Achieved a 400% increase in social media engagement and boosted followers by 176% (adding 7,000+ new followers) over the past 2 years.
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Ownership of sales enablement, ABM, events, and marketing automation.
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Develop a weekly email newsletter for over 100,000 recipients, providing retailers with valuable resources and insights on the latest industry news in retail.
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Partner with the CEO on weekly Forbes articles, contributing to content development, editing, and publishing on Forbes.com.
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Collaborated with business development, sales, and account management to create ABM content for every stage of the sales cycle.
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Co-develop industry reports alongside esteemed names like WWD and Sourcing Journal.
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Skillfully deployed new platform features, such as a LinkedIn Newsletter, that garnered an impressive 1,300 subscribers in just 4 weeks.
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Deployed a 30'x30' booth at NRF, the largest trade show in the retail technology industry.
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Oversaw an annual event budget of $400k+.
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Promoted to Marketing Manager, Events & Social Media within the second year of employment.
Source International Design
Marketing Associate, May 2021 - Present (Freelance)
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Manage the entire social media presence, crafting strategies that boosted recognition and engagement, leading to a 678% increase in followers (2,800 new followers) and 400,000 impressions.
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Craft monthly email campaigns sent to an audience exceeding 20,000.
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Collaborated on professional photoshoots, ensuring consistent, impactful brand representation across channels.
Indigo Tones
Digital Marketing Coordinator, 2018 -2021
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Directed the relaunch of IndigoTones.com, overseeing the creation of landing pages, photography, and copywriting.
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Managed social media presence and positioning, driving a 267% increase in engagement through targeted content creation.
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Developed product positioning, messaging strategies, and SEO techniques for enhanced market visibility and Google ranking.
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Oversee paid media strategy and execution on Meta platforms, driving promotion for new products.
Education
Mercyhurst University
BA, Marketing | BS, Fashion Merchandising
2021
References
Jayne Hunt
Director of Design & Marketing
Source International Design
jburmaster@sourceinternationaldesign.com
(585)-329-7232
Kerry Jones
Chief Executive Officer
Indigo Tones, LLC
(585)-329-5131