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Projects
Social Media Posts, Email Campaigns, ABM Initiatives, Events, Industry Reports
Social Posts
First Insight
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Source International Design
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Email Campaign - The Insight Scoop Newsletter
Developed and launched a Retail Newsletter focusing on navigating trends, challenges, and technology for retailers and brands. Garnered over 1,300+ subscribers in 4 weeks on LinkedIn, with 100,000+ emails delivered weekly.
Account-Based Marketing Initiatives
Collaborating with business development, sales, and account management to create ABM content for every stage of the sales cycle.
Project | Top 70
Targeted 70 enterprise accounts, built detailed reports, and collaborated with Sales to craft a compelling narrative, achieving a 25% conversion rate from mail outreach sent to C-suite executives.
Project | 5x5
Targeted 30+ retailers offering products with a similar offering—in this case, trench coats. The goal was to showcase how they compared to their competitors. Through data collected from their customers, we gained insights into how they would rate these items in terms of affordability and likelihood to purchase.
Event Management
Managed an annual event budget exceeding $400k, overseeing all aspects from booth design and marketing collateral to social media and email outreach. Led both domestic and international in-person events focused on lead generation, while also co-developing webinars with key partners such as the FDRA and WWD.
Industry Reports
Co-developed industry reports highlighting key concerns in consumer spending, behavior, technology, and sustainability.
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